Our Story

Welcome To Cinder Boutique

I am so thankful you found us. My name is Lori Ruhland and I am the owner of Cinder Boutique! Not only am I the owner, but I am also the buyer of all the goodies you ladies love! 


"I believe fashion that compliments your shape and mirrors your unique style WILL change how you feel."


Cinder Boutique was introduced in 2020 after I decided to finally put this two year dream of mine into existence. Previously, I was a hair stylist for over 19 years and a mama to the most amazing son and daughter.  While I loved everything about being a hairstylist it was taking a negative effect on my body. I have always loved shopping / fashion and helping women feel their best, so going into the fashion industry was such a perfect fit! What started off as Facebook Live selling turned quickly into e-commerce selling. My basement quickly because a warehouse and our home was being taken over. Ryan (my husband) and I knew it was time for the next big step (my ultimate dream), a storefront! 

We have grown quickly after only 1 year in our Cold Spring and have 8 team members! I have so many visions for the future of Cinder with more locations and a big warehouse with ample space to grow our online business. I am eternally grateful for every phase of this journey, all the helping hands, and for the best shopping community around!

I am extremely passionate about Cinder and our vision behind it. We strive every day to help women of all beautiful shapes, sizes, and ages find fashionable pieces that impart them with an unshakable sense of confidence. It is also very important to me to give back to our community in a variety of ways, which is why I created the Alone Together Movement. Through out the year we donate to non-profits and causes near and dear to my heart. Lifting women up and helping them feel beautiful is simply the best.


When I am not working my time is spent with my college sweetheart hubby-Ryan, and our two beautiful children-Jackson and Claire. Additionally, we have 2 fur-babies! My favorites include coffee (obvi), traveling to the ocean & the mountains, girls' trips, music concerts, podcasts, and watching my kids play sports! I am so thankful for helping Cinder become what it is today. Being able to help women feel beautiful